Honest Assessment covers ~100 sub-categories across 18 sectors of the small-services-business economy. Type your business below to confirm it maps to our assessment framework.
Grouped by sector. Each sub-category has dedicated benchmarks tuned to that business type's cost structure, peer comparisons, and operating norms.
Coverage works on a fidelity scale, not a yes-or-no. Direct matches use sub-category-specific benchmarks and peer comparisons tuned to your business type. Adjacent matches use sector-level benchmarks anchored to the cost and margin structure of your industry — with Vera, our Honest Assessment Coach, available on the Monthly tier to add sub-industry depth.
Our matcher checks a synonym dictionary of 400+ common business terms, runs a fuzzy match against the ~100 sub-category names, and as a final step asks Vera, our Honest Assessment Coach, to interpret your input and place it in the right sector.
When your business is in our coverage, your report is built around the structural realities of your industry — your peer benchmarks, your cost ratios, your multiple ranges. Tuned to how your industry actually operates.