Net profit + your salary + personal expenses run through the business + depreciation & interest. This is Seller’s Discretionary Earnings.

$

Type your business in plain English. It sets your earnings stability and capital intensity — both move the range.

Plain English, niche terms, regional vocabulary all work.

Thanks — we’ll add your industry and email you when it’s ready.

Enter your earnings and pick an industry.

Approximate range · your industry · size-adjusted

Low end — —
Midpoint — —
High end — —

Your business sits somewhere in this range. Where exactly depends on a number of operational and qualitative factors we assess in the full report — for example, a business that can’t run without its owner is worth far less than one that can. Two businesses with identical earnings in the same industry can be hundreds of thousands of dollars apart. The assessment measures those factors and pinpoints your number.

See your exact number — and the #1 move to raise it.

Your Honest Assessment finds where in this range you actually land, then hands you the single highest-impact thing to focus on, ranked in dollars.

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Not ready? Email me a copy of my range.

We’ll send your range plus a plain-English breakdown of what moves your number. No spam.

Done — check your inbox for your range and the factor breakdown.

An approximate range based on how small businesses of your size and industry trade. Not a certified valuation or an offer. Your real number depends on factors measured only in the full assessment.

This calculator gives you the market’s ballpark for a business your size in your industry. It deliberately stops there.

Why it’s a range, not a number

Two things set the range you see above: size (larger businesses trade at higher multiples of earnings — a thicker buyer pool, easier financing, less key-person risk) and industry (steady, sticky-demand industries command a premium and a tighter range; volatile or asset-heavy ones trade lower and wider). That gets you an honest ballpark.

What it can’t see is you. Where your business actually lands inside that range is decided by a number of operational and qualitative factors — how steady and transferable the earnings are, how much the business leans on you personally, and several others we weigh in the report. A business that runs without its owner, for instance, is worth far more than one that can’t. Those factors are the difference between the low end and the high end — and they’re exactly what the Honest Assessment measures, before handing you the ranked list of moves that raise your number.

See a real assessment first

The same valuation, benchmarks, and Owner Return Score your business would receive — on a sample report, no account required.

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